Label M

Professional Haircare Inspired by Fashion

Label.M is a globally recognized professional haircare brand developed by the TONI&GUY artistic team and trusted by stylists worldwide. As the official haircare partner of London Fashion Week, it brings backstage expertise directly to your daily routine.

Designed by professionals. Perfected for you.

With over 60 years of hairdressing heritage, Label.m combines innovation, science, and creativity to deliver high-performance products that cleanse, nourish, and style with precision.

Beauty Born from Passion

As Ariya Cosmetics, we bring together quality, elegance, and modern beauty trends, transforming your daily care routine into a delightful experience with products that enhance your natural beauty. Because true beauty begins with the care you give yourself.

Why Label.m Products Stand Out

Developed by the TONI&GUY artistic team to withstand the high-octane pace of the runway. Featuring exclusive Bi-Active technology and sustainable natural ingredients, Label.m doesn’t just care for your hair; it gives it a professional edge.

A Range Suited for All Styles and Needs

From sleek, smooth finishes to voluminous curls, Label.m offers tailor-made solutions for every hair type. Our extensive collection, ranging from cleansers to finishing sprays, is designed to strengthen hair structure while maintaining shine and softness.

Professional Results with Label.m

Used in thousands of elite salons worldwide, Label.m combines advanced scientific research with the expertise of top stylists. With our globally trusted formulas, you achieve visible, salon-quality results with every wash and style.

Care for your hair

Why choose us?

Choosing the right partner for professional beauty products and cosmetics makes all the difference. At Ariya Cosmetics, we are more than just a distributor we are a trusted partner for salons, stylists, and beauty professionals who want reliable, innovative, and sustainable solutions.


We don’t try to cover everything in the beauty world we focus on what we know best: professional hair care. This focus allows us to deliver products that truly meet the needs of stylists and clients. We proudly represent some of the world’s most respected names in the cosmetics industry L’Oréal, Revlon, Wella, Schwarzkopf Professional, and Goldwell. These brands are trusted worldwide for quality and innovation. By bringing them together under one roof, we offer a complete solution for all hair care needs.